'The Last Walk'

All you have to do is click Ripley's kennel.

'The Last Walk'

'The Last Walk' 17th-21st October. The Pedigree Adoption Drive.

The Team at Pedigree have come up with a brilliant idea to aid their Adoption Drive taking place Monday 17^th October through until Friday 21^st October, and it couldn’t be easier to get involved. Read on to find out how.

I hope you will agree once you have read through this post, that the work they are doing is nothing short of fantastic. I am newbie when it comes to rescue dogs, having only recently got my Cocker Spaniel in March from a rescue. It is so rewarding to build the trust back with a dog that hasn’t had the best start in life, and I would more than recommend considering a rescue dog in the future.

So to the nitty gritty stuff,

At Pedigree we believe that every dog deserves a loving home.

Last year over 120,000 dogs were abandoned in the UK. And 7,571 of those dogs had to be put down.

The Pedigree Adoption Drive launched in 2008. Since its launch we have raised over£1million for rescue centres up and down the country who are working tirelessly to find new and loving homes for abandoned dogs.

Last year alone, grants of almost a quarter of a million pounds were distributed to 34 rescue homes and went towards funding the vital refurbishment of dilapidated kennel blocks, desperately needed veterinary facilities and the supply of essential surgical equipment.

Want to help? (well let's be honest, who wouldn't want to?)

The Idea

‘The Last Walk’ 17th-21st October 2011

Over 20 abandoned dogs are put down every day. This year, the campaign is about saving abandoned dogs from their Last Walk – the walk that sadly ends in a vet’s room where they are put down.

For 1 week dog lovers everywhere are being called upon to take part in the world’s first“virtual dog walk around the web”.

You will be able to pick up our real dog Ripley from www.pedigreeadoptiondrive.com, Facebook (www.facebook.com/wearefordogs), Twitter (@wearefordogs), Ebay, MSN Hotmail, Yahoo Mail and blogs like this one.

Our virtual dog will walk across beaches, forests and parks. These will be real websites of places where a dog would love to go on a walk. With each walk you can interact and play with Ripley and every completed walk will unlock a £1 donation from Pedigree until we hit our £100,000 target.

Ripley will be walked across 4 different sites to unlock the £1 donation.

Now you may be thinking, who is Ripley? Well Ripley is the beautiful face for the campaign. By the time she turned two, Ripley had already had at least three homes. When she was abandoned Ripley was underweight and matted with mud. Friendly, outgoing and inquisitive, Ripley was an instant hit with stunt dog expert Gill Raddings, who adopted her shortly after their first meeting.

These days, Ripley is not only a much-loved companion but also a successful stunt dog; she’ll even be appearing alongside Twilight A-lister Kirsten Stewart in the upcoming blockbuster, Snow White.

The Important Bit!

All you have to do is come back to my blog on Monday 17^th and take Ripley for a virtual walk. It really is that easy! So when you get up on Monday morning, get your cup of tea, breakfast or perhaps walk your own dogs, and then sit down to do this, it won’t take long and you can go on with your day knowing that you have made a difference.

What are you waiting for?
See you on Monday!

Watch this space for some exciting news about the Pedigree Adoption Drive.